Xiaomi has been one of the fastest growing smartphone companies, especially in Asia. A big reason for that has been the diverse product portfolio they have developed over the years. Now, that could be changing with the demise of the Mi Max and the Mi Note series.
For the uninitiated, the Mi Max and the Mi Note were additions to their smartphone lineup, offering big screen experiences and large batteries. These haven’t been widely available in India but were a part of their product lineup in other countries. Based on a note shared by Xiaomi’s CEO, both of them are headed the way of the dinosaurs.
Lei Jun took to Weibo to discuss Xiaomi’s future plans, where he confirmed that there will be no Mi Max 4 or Mi Note 4 this year. They will instead be focussing their energies on other products which include:
- Xiaomi digital series, which include the Mi-series of higher end flagships and Redmi, which will bring those advancements to the budget segment.
- Xiaomi MIX-series, which are the premium flagships with brave bezel-less designs.
- The new CC-series which will be work on selfie-centric and youth-centric mobile phones, as a part of their acquisition of Meitu.
It makes sense for Xiaomi to focus their efforts towards products that are already doing well. Their smartphones have also grown to phablet sizes already, so having a dedicated line for slightly bigger phones might not be the wisest thing to do. They already have a range of MiPads which have 7.9-inch displays, leaving little room for another phone in the middle.
Some portfolio trimming is not necessarily a bad sign. In India itself, the Redmi sub-brand has offerings ranging from the Redmi 7, 7A, Note 7, Note 7S, Note 7 Pro, and will soon be joined by the K20 and the K20 Pro.
Xiaomi is the market leader in tricky markets such as India, so they are definitely going on the right track. Their motto of “doing a good product that is moving people and being kindly priced” has been well appreciated in price-sensitive markets.
The upcoming Redmi K20 Pro is one of the most anticipated smartphones in India, with a flagship Snapdragon 855 powering the device, at an expected price of under INR 30,000. It will launch in India in mid-July.