In a big win for the Make in India initiative, Samsung is all set to inaugurate the world’s biggest mobile phone factory in the country today. The launch will have the presence of Indian Prime Minister Narendra Modi and South Korean President Moon Jae-in.
The factory is located at Sector 81 in Noida which was set up in the early 1990’s and started manufacturing mobile phones in 2005. Last year, Samsung had announced that it will invest Rs. 4,915 crores to increase the capacity of this plant.
With the upgraded manufacturing plant, Samsung is expected to increase its production capacity from 67 million units to nearly 120 million. The company is expected manufacture devices in the entry-level starting below $100 to flagship devices including the Galaxy S9. Apart from mobile phones, the upgraded Noida facility will also help to increase Samsung’s production of home appliances like refrigerators and televisions.
Xiaomi, which has been focusing on the Make in India initiative, recently dethroned Samsung as the number one smartphone maker in the country. In April, Xiaomi had announced that it will set up three more factories in the country.
Additionally, another Chinese smartphone maker, Oppo is said to be working on a manufacturing facility in Noida, which is expected to have a production capacity of over 50 million units and will be functional from 2019.
This move from Samsung is good not only for the company and its customers but also for the government as Make in India, one of the key initiatives of the current government, could potentially get a boost from this expansion. Samsung currently employs over 70,000 people at its two manufacturing plants, five R&D centers and one design center in the country. The expansion of the Noida facility is expected to generate more employment opportunities.
Speaking to IANS, Jaipal Singh, Senior Market Analyst, said,
“For Samsung, India is among the top five smartphone markets globally. The US is saturated and Korea and Brazil are not growing significantly. India is a big opportunity across price segments, including 2G feature phones. It makes sense for Samsung to build a bigger manufacturing base here,”.