LG’s ThinQ TV launches with custom-AI in India

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The AI based TVs will be available from Rs 32,500 and goes all the way to Rs 29,00,000. We are seeing artificial intelligence slowly creeping into our daily lives and today, LG has launched its new ThinQ AI TV range which becomes India’s first such product in its category. The product range starts at Rs 32,500 and goes all the way to Rs 29,00,000.

This range includes the company’s Super UHD, UHD and Smart TV categories. It also includes the OLED series which was first announced at the Consumer Electronics Show in January. But, unlike the ones that were showcased in Las Vegas with Google Assistant and Alexa, LG has announced the TVs with its own platform with 800 custom built-in commands.

It still classifies as ‘AI-enabled’ and can perform tasks you might need a remote for like turning up the volume or switching off the TV after a movie ends. It will also have a voice search feature which would offer Android TV-like suggestions.

According to LG, one can use the AI to play content, control TV settings, manage schedules, access information. It can also control compatible connected smart home devices including lighting and appliances like air conditioners, air purifiers, speakers among other devices that can connect to TV via Wi-Fi or Bluetooth.

The TV range is also expected to receive a new update in August where LG will fuse natural language processing (NLP) to the system. This will allow users to interact with the TV in a more fluent language as the the AI will understand the gist of the commands.

Other prominent features in the range include Dolby Atmos, HDR formats – including Dolby Vision, advanced HDR by Technicolor, HDR10 Pro and HLG Pro.

Certain models of the range are loaded with α9 and α7 intelligent processors, Mobile Connection Overlay that enables the customers to view both the mobile and television screens simultaneously. A 2-way Bluetooth feature to allow users to listen to the TV audio wirelessly on compatible audio device and connect the mobile with LG TV.

LG’s ThinQ offers an interactive experience in the new smart TV lineup through Natural Language Processing (NLP) that delivers intelligent voice-activated control and connectivity based on LG’s own deep learning technology, DeepThinQ. With a streamlined setup process, viewers can seamlessly connect to gaming consoles and external sound bars. Users can also search for information, by speaking directly into the remote control.

Other unique features include Mobile Connection Overlay that enables the customers to view both the mobile and television screens simultaneously. Customers can also access cloud photos and videos directly from LG TV. The 2-way Bluetooth feature on these televisions allow users to listen to the TV audio wirelessly on compatible audio device and connect the mobile with LG TV. The customers can also share their smartphone screen with LG TV via Miracast and control the smartphone through the Magic Remote. Sadly none of the models will run on Android TV and will rely on LG’s WebOS platform.

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