Realme does operate independently from its parent company Oppo, but the two entities do share resources at the moment but that could change soon.
Say who? Well, speaking to DigiTimes, Realme Taiwan’s Chief Commercial Officer (COO), Chung Hsiang-wei, claimed that Realme may choose to be independent of its parent company should its business scale continue to expand.
Within just a year of existence, Oppo’s subsidiary Realme has become quite a hit. The smartphone brand is currently the fastest-growing company in the world, reaching the top 10 of the most popular smartphone brands within just two years of existence.
Going forward, Realme is expected to build up its own ecosystem and production lines, says Hsiang-wei but he does state that the company may continue to share certain resources with Oppo, even after a potential split. However, the spin-off relies on Realme’s business continuing to expand. Which is what seems to be happening as it was recently ranked 7th in global shipments as well as being named the fastest-growing smartphone brand.
Chung doesn’t believe Realme and Oppo are in direct competition though, which should make the split easier. With the new Reno series, Oppo is transitioning to the premium segment while Realme’s area of focus continues to be tech-centric and fashion-centric phones.
He goes on to add that the company plans to enter the wearables market as well as to release truly-wireless earbuds (those should arrive in December). The company is also working on a couple of 5G phones, the first of which should be unveiled in a couple of weeks.
One final interesting tidbit, the CCO revealed that 60% of Oppo owners are female while Realme has 60% male users. Not like that’s an important stats for end users, but it does serve to show that Oppo and Realme do have different market possibilities, and smartphone company are trying their best to serve as many potential customers as possible.