Ever since Facebook’s acquisition of Instagram, the app has received multiple facelifts that added new features such as Stories, video calling, live streaming, audio messages and many more. While all of these have helped users and businesses do better, one feature had been notably missing: sharing links of specific Stories externally.
Currently, the most you can do in this regard is forward a public Story to someone via Direct Messaging. There was no way to direct someone to a specific story from outside of Instagram. That will soon be changing, as unearthed by Jane Manchun Wong, who has had a great track record of uncovering upcoming features on apps.
Instagram is working on Sharing Link to one’s own specific Story
For example, link to my Szechuan stirred noodles Story: https://instagram.com/stories/wongmjane/2048416896169918431?utm_source=ig_story_item_share&igshid=lmfbrswuz04u …
Don’t forget to follow me on Instagram too 😉
Based on the screenshot, it seems like the link can be generated once the story is uploaded, by clicking on the 3 dots. You will get the option to ‘copy link’ and ‘share link’. This feature of sharing links to Stories must be in a testing phase currently and will eventually roll out to more users over time, and once it is entirely ready.
For those curious, the link will look something like ‘instagram.com/stories/handle/unique link’. Once the Story expires after 24 hours, the link will redirect to the user’s profile. We expect this to come along with the functionality of being able to share links to Story Highlights too.
Sharing links to specific Stories is still in internal testing only (alpha stage) and there is no expected timeline for when it will become available to all users. However, when it does, it should prove to be a handy tool for businesses who are always on the lookout for more ways to distribute content. It remains to be seen how link previews for these stories will appear without looking like a convoluted mess.
Other features that are in the pipeline for Instagram is the ability to DM people via the website on a desktop browser, which will be a big shift for a platform that has always been mobile first in nature. All of this is proof that the folks at Instagram are constantly on the lookout for new features to explore