Prasar Bharti has partnered with Google to broadcast the speech.In a first for India, state broadcaster Prasar Bharati has partnered with search giant Google and YouTube to live stream PM Modi’s speech from the Red Fort on the occasion on India’s 72nd Independence Day. This move is aimed at the reaching the digital generation which may not watch Doordarshan.
The live stream from the ramparts of the historic Red Fort in Delhi will be embedded on Google’s homepage and the Prasar Bharati’s YouTube channel. Google had first used this method to stream American President Donald Trump’s inaugural speech.
In a statement to TOI, Prasar Bharati CEO Shashi Shekhar Vempati said, “As a part of our efforts to … increase our digital presence, we also decided to tie up with Google and YouTube for live telecast of the I-Day program, online.”
In another first for this Independence Day, Doordarshan anchors will introduce the event from the Red Fort instead of doing it from the studio. As per the newspaper, Doordarshan will place its anchors and 22 high definition cameras at the Red Fort and 4 at the Raj Ghat for the coverage. Before the speech begins, Doordarshan will telecast a song by Shankar Mahadevan.
Mr. Vempati further adds, “Doordarshan is usually associated with nostalgia. So by increasing the digital presence we are making younger generation aware of Doordarshan who have never seen an era when there were only two or three channels.”
On an average, 1.5 million to 2 million people watch the Independence Day program every year and this number is expected to increase this year with the introduction of live streams on Google and YouTube.
The coverage will begin around 6:53AM on All India Radio and Doordarshan in Hindi and English. A translated address will be broadcasted in the regional languages after the Hindi and English coverage. The All India Radio will broadcast the regional language version from 8PM onwards.