It’s a major change for the dating app
Dating app Hinge is about to make a major change: it’s dropping its requirement that users to login to with Facebook. Techcrunch reports that the app will still keep the ability for users to log in with the social network, but it’s also adding the ability for users to use a phone number to log in.
Launched in 2013, Hinge used user Facebook connections to match potential couples and has positioned itself as a way for people to meet long-term partners. According to Techcrunch, CEO Justin McLeod says that his users have been requesting an additional login option. The change will go out to Android users on Monday, June 5th, and to iOS users on Tuesday, June 12th.
While Hinge has relied on Facebook connections to match up potential partners, McLeod notes that the company has reached the point where it doesn’t really need that user data anymore. The company has also introduced new features recently that help users avoid ghosting, and which will reward couples in long-term relationships with “milestone gifts.”
This change comes in the wake of fellow dating app Bumble dropping its requirement to log in via Facebook. In April, Bumble’s VP of International Marketing and Communications Louise Troen told Wired that it was a frequent user request, and came in the wake of Facebook’s data privacy scandal. There are other reasons to ditch the requirement: the Pew Research Center released a report on Thursday saying that teenagers are notably using Facebook less than they do other social networks.
The move also comes after the social media company’s own foray into dating. Last month, Facebook announced at its F8 developer’s conference that it was going to introduce a dating app aimed at facilitating long-term relationships, immediately becoming a major competitor for companies like Tinder, Bumble, and Hinge. Hinge even snarked on Twitterthat Facebook’s proposed app looked very similar to its own.