Google Play Store Now Allows popular UPI As A Mode Of Payment In India

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Google today added its popular UPI (unified payments interface) for making payments on the Google Play Store. With this, users can directly use their bank accounts to pay for apps, games and in-app content on Android smartphones. That includes payments made for movies, books and other content that users buy on the Play Store.

According to a blog post by Google, the government’s UPI payments mode has grown by over 50 times since its launch in August 2017. The company said there were over 918 million UPI transactions in August 2019 alone. Data from the National Payments Corporation of India (NPCI) shows that UPI-based digital payments clocked 754.54 million transactions in June 2019, with a total worth of INR 1.46 trillion and a rise of 2.8%.

Until now, Google allowed users to pay through debit/credit cards on the platform, along with netbanking, carrier payments and more. Adding UPI makes it simpler for users to make payments directly from their bank accounts. Users will have to add their UPI ID to the Play Store in order to use this service.

Further, adding the platform could also incentivise users to make payments for apps and games. Indian users have been known to show reluctance towards paying for apps on their smartphones, and experts have often credited the same to a lack of convenient means of payments.

The feature will be gradually rolled out as a new payment option over the next few weeks for Indian users and will be available to buy apps, games, and in-app content.

We haven’t seen the feature for ourselves but as per Android Police, once set up, you’ll be able to select your favorite UPI app to pay, including BHIM, Google Pay, Paytm, and PhonePe. You’ll just have to link your UPI ID in your Google Play Store billing details, and use your bank account to conveniently to purchases.

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